{"id":51,"date":"2022-10-22T07:47:56","date_gmt":"2022-10-22T07:47:56","guid":{"rendered":"https:\/\/johnnyvasquez.me\/?p=51"},"modified":"2022-10-25T09:09:25","modified_gmt":"2022-10-25T09:09:25","slug":"fearless-knitter-webinar","status":"publish","type":"post","link":"https:\/\/johnnyvasquez.me\/index.php\/2022\/10\/22\/fearless-knitter-webinar\/","title":{"rendered":"Fearless Knitter Webinar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"51\" class=\"elementor elementor-51\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fd8b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fd8b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0aaa7c\" data-id=\"a0aaa7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723a264 elementor-widget elementor-widget-heading\" data-id=\"723a264\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef32e3 elementor-widget elementor-widget-heading\" data-id=\"9ef32e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Webinars are a useful tool for selling a product online.<p>Whether live or pre-recorded, they provide the necessary space to fully transition a cold or warm lead to a paying customer.<\/p>A good webinar teaches something useful whether a prospect purchases or not. If they feel they have received genuine value in exchange for their time, they are more likely to convert even if they do not buy right away.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12bc44 elementor-widget elementor-widget-heading\" data-id=\"a12bc44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Goal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0990493 elementor-widget elementor-widget-heading\" data-id=\"0990493\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"white-space: normal\">The purpose of this campaign was to pitch a membership to our private community while still providing useful content.<\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7625728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7625728\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4bcbe1\" data-id=\"f4bcbe1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bc132d elementor-widget elementor-widget-video\" data-id=\"5bc132d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/716731892?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3cab27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3cab27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c02005c\" data-id=\"c02005c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123571c elementor-widget elementor-widget-heading\" data-id=\"123571c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39ba8f elementor-widget elementor-widget-heading\" data-id=\"c39ba8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">I put together this webinar using the framework taught in Genius Webinars by Jason Fladlein.\u200b<\/p><p>In it, I created a process called the 5 A's to help people overcome their fears about large knitting projects, like knitting a sweater. This framework can be applied to facing any type of fear or challenge, so viewer feedback was incredibly positive.<span style=\"white-space: pre-wrap\"><\/span><\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a62cc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a62cc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da9fa40\" data-id=\"da9fa40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b28c6d7 elementor-widget elementor-widget-gallery\" data-id=\"b28c6d7\" data-element_type=\"widget\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa90600 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa90600\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48fc909\" data-id=\"48fc909\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a49ccf elementor-widget elementor-widget-heading\" data-id=\"6a49ccf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca52ed6 elementor-widget elementor-widget-heading\" data-id=\"ca52ed6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">This webinar converted about 7% of those who registered, which is 3.5x the average conversion rate for a webinar.\n\n<p>Of those who watched the entire webinar, it converted 19%.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An educational training geared toward selling membership subscriptions<\/p>\n","protected":false},"author":1,"featured_media":208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":23,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":362,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/51\/revisions\/362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media\/208"}],"wp:attachment":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}