{"id":43,"date":"2022-10-21T07:41:32","date_gmt":"2022-10-21T07:41:32","guid":{"rendered":"https:\/\/johnnyvasquez.me\/?p=43"},"modified":"2022-10-25T09:12:05","modified_gmt":"2022-10-25T09:12:05","slug":"the-yarnist-newsletter","status":"publish","type":"post","link":"https:\/\/johnnyvasquez.me\/index.php\/2022\/10\/21\/the-yarnist-newsletter\/","title":{"rendered":"The Yarnist Newsletter"},"content":{"rendered":"\t\t
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The Project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Email newsletters have become a channel for high engagement content.

Companies and brands like The Hustle, Morning Brew, and James Clear have amassed millions of subscribers in the past few years.<\/p>

While blogging is still great for SEO and establishing authority online, a newsletter makes sure people see that content on a regular basis.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Goal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create a daily email newsletter about knitting unlike anything in the marketplace to grow a massive following.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My approach has been to make a mini magazine each day.

Every \"issue\" has the same 5 elements:<\/p>\n

\u2022 An interesting article about a knitting related topic<\/p>\n

\u2022 A video knitting tutorial<\/p>\n

\u2022 An inspirational quote<\/p>\n

\u2022 A knitting pattern<\/p>\n

\u2022 A funny knitting comic or meme<\/p>\n

I want people to be waiting for the next issue because they are inspired, challenged, and left with a smile when they open my newsletter.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\ud83e\udea2\" Why we need to knit together<\/u><\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\ud83c\udfa8\" Are you a Yarnist?<\/u><\/a><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since launching in September the newsletter has grown to 5,500 subscribers.

We currently have more than 60% open rate and an almost 10% click through rate.<\/p>

Feedback has been incredibly positive with daily replies praising the format.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A daily email newsletter for fearless knitters<\/p>\n","protected":false},"author":1,"featured_media":344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":14,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/43\/revisions\/369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media\/344"}],"wp:attachment":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/categories?post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/tags?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}