{"id":315,"date":"2022-10-20T15:07:06","date_gmt":"2022-10-20T15:07:06","guid":{"rendered":"https:\/\/johnnyvasquez.me\/?p=315"},"modified":"2022-10-25T09:08:47","modified_gmt":"2022-10-25T09:08:47","slug":"sweater-planning-guide","status":"publish","type":"post","link":"https:\/\/johnnyvasquez.me\/index.php\/2022\/10\/20\/sweater-planning-guide\/","title":{"rendered":"Sweater Planning Guide"},"content":{"rendered":"\t\t
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The Project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lead magnets are an essential tool for growing an email list.

The best lead magnets help answer a specific question, often one early in the customer journey.<\/p>

Checklists, templates, e-books, and guides are all great ways to provide value to a prospect up front.<\/p>

Once on our email list we can move them further down the funnel with additional resources and eventually an offer.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Goal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create a lead magnet to help knitters prepare to knit a sweater and promote our 30 Day Sweater challenge.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This 30+ page guide answers common questions about sweater knitting like how to choose a pattern, find the right yarn, and what tools will be necessary.

I worked with an illustrator to create custom diagrams, designed info tables and worksheets, and created multiple assets for original photography.<\/p>

I also networked with dozens of influencers to include their tips, tricks, and advice throughout.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tView the Sweater Planning Guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Results<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is one of my most successful lead magnets, being downloaded well over 15,000 times.

I have continued to use it for years with minor updates along the way.<\/p><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A PDF guide on preparing to knit a sweater used as a lead magnet<\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":16,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":359,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/posts\/315\/revisions\/359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media\/328"}],"wp:attachment":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}