{"id":36,"date":"2022-10-19T07:11:54","date_gmt":"2022-10-19T07:11:54","guid":{"rendered":"https:\/\/johnnyvasquez.me\/?page_id=36"},"modified":"2022-10-25T11:17:11","modified_gmt":"2022-10-25T11:17:11","slug":"about-me","status":"publish","type":"page","link":"https:\/\/johnnyvasquez.me\/index.php\/about-me\/","title":{"rendered":"About Me"},"content":{"rendered":"\t\t
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\"JV-Sidewinder2-profile\"<\/figure>

About Me<\/h3>

My name is Johnny Vasquez.
I create content that uses stories to sell.
I also knit stuff.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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My story<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Originally from the Los Angeles suburb of West Covina, CA, I am the oldest of 7 kids. I grew up in love with movies and spent much of my youth performing in theater and choir. I briefly attended university with the goal of becoming a teacher, but dropped out when I understood I had no patience for bureaucracy.<\/p>

At the age of 26 I had two life changing moments.<\/p>

First, I read The 4 Hour Workweek by Tim Ferris. This inspired me to one day start a business that would allow me to travel the world.<\/p>

Second, I ended up living in my car on the streets of Long Beach, CA after a failed 2 year engagement. I could have gone home to my parents, but instead I chose to figure out how to survive on my own.<\/p>

Over the next 2.5 years I would lose 50lbs, complete a sprint triathlon, get married, travel around the US, and start a business.<\/p>

In 2017 my wife and I packed up our two daughters and became full-time digital nomads. We traveled around Europe for 9 months, eventually ending up in Tallinn, Estonia in 2018.\u00a0Since then we’ve had 3 more children; a boy and twin girls. Aside from the cold, we love Estonia and the life we can provide our family here.\u00a0<\/p>

These days, when I’m not working, you’ll find me playing board games with my buddies, watching the latest film release at the cinema, or sipping a fancy cocktail at a secret bar.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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My Kids: Aurora (8), Aria (6), Johnny (4), Anastasia (1), and Alexandra (1)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Professional career<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the better part of 12 years I’ve been an entrepreneur in the fiber arts industry. I launched my business somewhat on accident, creating YouTube videos to teach people how to knit. The quality of what was available at the time left a lot to be desired. I thought I could do a better job with my iPhone. So I did.<\/p>

Since launching my first website back in 2011, I have used content as my primary marketing strategy.<\/p>

Here are just a few of the campaigns I’ve created over the years:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tUploaded over 1,500 video tutorials on YouTube<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tHosted a LIVE streaming talk show every weekday during our 30 Day Sweater Challenge<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreated a 34 page Sweater Planning Guide that has been downloaded more than 10,000 times<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tFilmed 60+ interviews during trade shows as a way to establish myself as an authority in a new market<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOrganized a multi channel promotional campaign that included more than 20 media outlets to promote our 30 Day Sweater Challenge<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCrowdfunded $115,000+ to launch two custom yarn lines<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDeveloped numerous lead magnets that have driven well over 100,000 organic email sign ups<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCreated 50+ online classes and courses which have generated more than $500,000 in sales<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPublished a 120 page digital knitting magazine that sold over 1,500 copies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    I’ve also tried everything from making a subscription box for knitting kits, to hosting live events, to opening a retail store.<\/p>

    Not everything has been a success, but I’ve kept swinging to find the things that connect.<\/p>

    Recently I launched a daily email newsletter called The Yarnist that currently has more than 5,000 subscribers (in 2 months) and a 61% open rate.<\/p>

    And I have a new knitting podcast launching later this year.<\/p>

    While I still plan to serve my knitting community, I have spent the past two years simplifying my business so I can focus on other projects going forward.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    My FAVORITE THINGS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFood\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tRoman style pizza\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMusician\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tHarry Connick Jr.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMovie\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tIt's A Wonderful Life\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tBook\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tThe Wise Man's Fear\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCocktail\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tGodfather\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Personality & Strengths<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    As the oldest of seven kids I often feel I was born to lead.<\/p>

    My thirst for knowledge has enabled me to teach myself much of what I’ve learned about business, marketing, and leadership. It also makes me a great researcher, gathering a plethora of resources so I can make well informed decisions.\u00a0<\/p>

    I am confident in my choices, sometimes to a fault, but I am willing to fail fast and learn from my mistakes. As Mike Tyson says “Everyone has a plan until you get punched in the face.”<\/p>

    My ability to see the big picture allows me to define big goals, but I have also learned to be laser focused on the ONE THING that will move us forward.<\/p>

    Oddly I don’t consider myself that creative.\u00a0<\/p>

    However, I am GREAT at stealing good ideas from other people and making them my own. I spend a ridiculous amount of time figuring out what is working well, and then do my best to imitate that.<\/p>

    I LOVE a good story.<\/p>

    I am always looking for ways to take my customers on an emotional journey that leads them to a solution for their problem.\u00a0<\/p>

    That, to me, is great marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\tMyers Briggs
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    ENTJ<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\tCliftonStrengths
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    INPUT
    IDeation
    COmmunication
    COMMAND
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    \n\t\t\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\tSkillz<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Some things
    I'm pretty good at
    (And a few I'm not)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\tCopywriting<\/span>\n\t\t\t\t\t\t\t\t\t86%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\tSEO<\/span>\n\t\t\t\t\t\t\t\t\t78%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\tAudio & Video Production<\/span>\n\t\t\t\t\t\t\t\t\t73%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\tVisual Design<\/span>\n\t\t\t\t\t\t\t\t\t82%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\tResearch<\/span>\n\t\t\t\t\t\t\t\t\t91%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\tMultitasking<\/span>\n\t\t\t\t\t\t\t\t\t37%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\n\t\t
    \n\t\t\t
    \n\t\t\t\tHard Work<\/span>\n\t\t\t\t\t\t\t\t\t53%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\n\t\t
    \n\t\t\t
    \n\t\t\t\tWatching Movies<\/span>\n\t\t\t\t\t\t\t\t\t97%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\n\t\t
    \n\t\t\t
    \n\t\t\t\tAutomation<\/span>\n\t\t\t\t\t\t\t\t\t68%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\n\t\t
    \n\t\t\t
    \n\t\t\t\tFunnel Design<\/span>\n\t\t\t\t\t\t\t\t\t88%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Education & training<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t

    While I have not finished university I have invested heavily in my own education in the areas of marketing, copywriting, and content creation.<\/p>

    Here are just a few of the courses I have taken over the past 10 years.<\/p>

    I believe in learning from the best and taking action. These courses (and many others) have been the backbone of my entrepreneurial journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    Storybrand Framework<\/h3>

    Donald Miller

    This course outlines how to create sales pages, email sequences, and pitch videos using traditional storytelling techniques.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    Product Launch Formula<\/h3>

    Jeff Walker

    This course shows how to launch a product by using content to generate interest, build anticipation, and get people to buy.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    Autoresponder Madness<\/h3>

    Andre Chaperon

    This course teaches how to write email sequences that keep readers engaged and naturally segway to selling when they are ready.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    Ask Method Masterclass<\/h3>

    Ryan Levesque

    This masterclass reveals how to create survey funnels to learn about your audience, segment them, and tailor your offer to their needs.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
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    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    E5 C.A.M.P. Method<\/h3>

    Todd Brown

    This course walks you through creating the perfect offer, using in depth research techniques to mine the needs of your audience.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    The Machine<\/h3>

    Ryan Deiss

    This masterclass teaches how to use automation to create email systems that move prospects closer to buying while you sleep.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    Content Marketing Mastery<\/h3>

    Russ Henneberry

    This course shows how to create compelling content assets that provide value to your audience and generate more leads.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    \"\"<\/figure>

    Genius Webinars<\/h3>

    Jason Fladlien

    \n\nThis course covers how to structure a webinar for maximum impact, great retention, and high sales conversions.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    About Me My name is Johnny Vasquez.I create content that uses stories to sell.I also knit stuff. My story Originally from the Los Angeles suburb of West Covina, CA, I am the oldest of 7 kids. I grew up in love with movies and spent much of my youth performing in theater and choir. I … <\/p>\n

    Read more “About Me”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":115,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/pages\/36\/revisions\/431"}],"wp:attachment":[{"href":"https:\/\/johnnyvasquez.me\/index.php\/wp-json\/wp\/v2\/media?parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}